Black Orchid Research. More to the story.

Context

Black Orchid Research analyzes data to provide invaluable insights, enabling businesses, organizations, and communities to discover what really goes on under everyday radar. They aimto not only provide the “what” with data, but the “why.” Using these insights, black orchid research helps tell the full story behind thenumbers, which can be used to improve efficiency and maximize revenue, but also to improve company culture. Their tagline “know your data, know your story,” says it best.

Black Orchid Research analyses data to provide invaluable insights, enabling businesses, organizations, and communities to discover what really goes on under everyday radar. They aim to not only provide the “what” with data, but the “why.” Using these insights, black orchid research helps tell the full story behind the numbers, which can be used to improve efficiency and maximize revenue, but also to improve company culture. Theirtagline “know your data, know your story,” says it best.

Concept

The visual identity is centered on the idea that there’s more to the story. An asterisk is used to make note that there is more to the data than what is immediately visible. There’s a story to tell. The brand elements are pared back and leave room for the data visualizations to take center stage in a luminous gradient inspired by ultraviolet lights. Similar to ultraviolet lamps, Data reveals the story not typically visible to the naked eye.

The visual identity is centered on the idea that there’s more to every story. An asterisk is used to make note that there is more to the data than what is immediately visible. There’s a story to tell. The brand elements are pared back and leave room for the data visualizations to take center stage in a luminous gradient inspired by ultraviolet lights. Similar to ultraviolet lamps, Data reveals the story not typically visible to the naked eye.