Best Practice. Open Concept.

Best Practice. Open Concept.

Context

Context

Partnering with DEI Creative out of Seattle, I was tasked with creating an animation of the Best Practice “origami“ logo. The logo would animate on loading the home page.

Partnering with DEI Creative out of Seattle, I was tasked with creating an animation of the Best Practice “origami“ logo. The logo would animate on loading the home page.

Concept

Concept

The development team at DEI Creative are top-knotch. I took the opportunity to discuss using Lottie instead of a .gif to provide them with an animation in code. Lower file size, customizability, and a sharper look were the results.

The development team at DEI Creative are top-knotch. I took the opportunity to discuss using Lottie instead of a .gif to provide them with an animation in code. Lower file size, customizability, and a sharper look were the results.

My Role

My Role

• Art direction
• Motion Design
  

• Art direction
• Motion Design
  

In the beginning of any motion design piece, I make an animatic and usually do it by hand. This allows me to think freely and full understand the subject and its properties and I'm able to quickly iterate on rough ideas like the fun one above.

In the beginning of any motion design piece, I make an animatic and usually do it by hand. This allows me to think freely and full understand the subject and its properties and I'm able to quickly iterate on rough ideas like the fun one above.

In contrast to my previous statement about drawing the early versions by hand, sometimes it is in fact quicker to to get an idea out using software. What can I say, I grew up on video games and computers!

In contrast to my previous statement about drawing the early versions by hand, sometimes it is in fact quicker to to get an idea out using software. What can I say, I grew up on video games and computers!

We have iterations on the left, making sure to explore the various directions before selecting the movement above.

We have iterations on the left, making sure to explore the various directions before selecting the movement above.