140 New Montgomery. From the ground up.

Context

DEI Creative called on me to help out in animating an icon for another great website of theirs. The animation would serve as a loader for the new website along with a fresh visual identity.

DEI Creative called on me to help out with another animation for another great website of theirs. The animation would serve as a loader for the new website along with a fresh visual identity.

Concept

The team at 140 New Montgomery needed a way to add life to their website. Without the ability to photograph team members or show actual tenants of the building, animation could serve the purpose and enliven the website experience. Knowing that this was their reasoning behind the work, I offered to create a couple of additional pieces for the site to add further value. The end result is three loader animations in json files using Lottie.